January 29, 2023

This viral Aldi dress is taking over TikTok — see and shop similar looks

One of the hottest holiday finds of the season has been discovered right at Aldi!

The grocery store’s Serra Ladies Front Knot Dress has been taking over TikTok, and it’s perfect for this festive season.

“Shimmer, sparkly and cute” are only a few of the ways shoppers have described the beloved wrap dress.

In addition to it being a great go-to look for weddings, date nights, holiday parties and many other occasions, it also costs only $12.99. However, the dress sold out almost immediately, leaving some shoppers driving more than three hours in search of the frock.

“Aldi fashion tends to be super figure friendly,” Passionate Penny Pincher blog manager Jamie Miles told “Good Morning America.” “So it’s not only geared toward one specific body type. Everybody can pull off the cardigans, the sweatshirt dresses, the little rain booties, but also the price is crazy affordable. You are getting slip-on shoes that look like name brand for $7.99 instead of $40.”

Miles said that when it comes to Aldi fashion, there’s a sense of urgency about it. “If you go the day after they restock the shelves, that sweatshirt dress or that holiday dress might not be there anymore,” she said. “So there’s an urgency to get there while you can still get it. The limited release, I think, makes it really popular.”

“Though only available in stores for a week or two, the Serra Ladies Front Knot Dress was a hit with Aldi customers all over the U.S. as it flew off our shelves. We intentionally release a limited amount of these new food and non-food items to see how they resonate with customers — and it’s clear that this dress was a hit,” an Aldi spokesperson told “GMA.”

The grocery retailer also said, “We love how fans responded to the festive $13 dress and look forward to introducing more unexpected finds in 2023.”

@mamaechoslosingit This is THE DRESS. #aldifinds #aldidress #alditiktok #aldihaul #aldiusa #flattering #wls #myjourney #weightlosssurgery #rny #gastricbypass #weightlossjourney #gastricbypassmom #bariatricbabe #gastricbypasscommunity #weightlosscommunity ♬ I Think I Like When It Rains – WILLIS

While the popular Aldi dress is no longer in stores, there are lots of similar alternative picks you can snag at a variety of price points.

See and shop some of the best picks below.

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B DARLIN Juniors' V-Neck Metallic-Chiffon A-Line Dress
Macy's

B DARLIN Juniors’ V-Neck Metallic-Chiffon A-Line Dress

Price: $35.99  26% SavingsMacy’s

Original: $49

EMERALD SUNDAE Juniors' Surplice A-Line Dress
Macy's

EMERALD SUNDAE Juniors’ Surplice A-Line Dress

Price: $24.99  49% SavingsMacy’s

Original: $49

Use code GIFT at checkout for savings.

Women's LC Lauren Conrad Faux-Wrap Fit & Flare Dress
Kohl's

Women’s LC Lauren Conrad Faux-Wrap Fit & Flare Dress

Price: $35.52  51% SavingsKohl’s

Original: $74

Use code ENJOY20 for 20% off at checkout.

Sequined Wrap Dress
H&M

Sequined Wrap Dress

Price: $64.99   From: H&M

Sequin Wrap Front Romper - Lena
New York & Company

Sequin Wrap Front Romper – Lena

Price: $75.60  30% SavingsNew York & Company

Original: $108

December 22, 2022 3 Minutes 1 Views

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